“Sim-plexity”

The simplicity of in-store shopping is now a complex web of multi-channel touch points. For the past decade retailers have focused on building their e-commerce muscles. But while digital muscles may look good, they still don’t deliver the profitability and loyalty of a good store.

That’s where we come in.

We help translate customer expectations, operational constraints, and multi-channel complexity into smart, scalable strategies

We work with senior retail leaders to:

• find in-store friction points draining $millions right now

• help reimagine and transition stores into agile drivers of multi-channel profitability

• build reliable data and measurement frameworks to track the full impact of your stores within your business ecosystem

With 25 years of experience spanning store strategy, customer experience, and multi-channel enablement, we bring a balanced approach, equally grounded in brand, store design, and business impact.

We offer strategic clarity and practical frameworks that work with your existing data systems.

Because today’s stores aren’t just selling spaces. They’re the key to the health of your entire business ecosystem.